The homes that the developer was offering were 3 BHK homes with independent floor for each home. As the project was located in Bhavnagar, Gujarat there was a very low awareness of this project. Also, the ticket size for this project was above 1cr, so qualified customers were hard to attract to this project.
Solution Implemented :
Showcase unique selling points of the projects such as an independent floor for each home, prime location, and premium amenities of the project on social media.
Video ads showcased the project’s poshness and were run to create awareness among people.
Once we gathered the data about people who have shown interest in awareness videos, They were targeted with lead-generation ads.
There were some filters in place while generating leads to make sure only qualified leads were being tackled by the developer.
At the end of every month, a follow-up call was done with the developer to ensure the quality of leads
Results :
The whole project was sold out within 3 months of lead generation.
People showed EOI in developer's upcoming projects.
Creatives Designed :
Images
Videos
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