Nova Jewels, a newly established diamond jewellery brand, struggled to generate sales through major e-commerce platforms like Etsy and Amazon. Despite high-quality products, they were unable to tap into the right audience. The primary objective was to establish an online presence and generate sales without expecting profit initially.
Solution Implemented :
Instagram Development: Focused on growing the brand's social media presence with visually appealing content.
Direct Sales Strategy: Shifted efforts from third-party platforms like Etsy and Amazon to driving traffic and sales through their website. Launched targeted ad campaigns on Instagram and Facebook.
Initial Focus on Awareness & Traffic: Concentrated on driving website traffic and raising brand awareness to gather consumer insights.
Ad Campaign Optimization: Refined targeting through constant monitoring to reach the right audience.
Results :
Established a growing Instagram presence.
Started receiving website traffic from relevant audiences.
Laid a strong foundation for future sales.
Creatives Designed :
Images
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