Hobby India faced stagnant sales growth despite efforts through SEO, Instagram Organic, and Meta ads. Ineffective targeting and tracking issues hindered their ability to scale, while a cluttered user experience led to low conversion rates from ad traffic.
Solution Implemented :
Broadened targeting by expanding the audience while retaining key targeting parameters.
Developed creative assets highlighting the brand's USP with 'Us vs. Them' comparisons, educational/informational ads, and special offers.
Resolved tracking issues and provided content guidance for Instagram and video ads.
Improved user experience by redirecting video ad traffic from the homepage to specific categories/products to reduce confusion and increase direct purchases.
Focused on best-selling products by creating two separate campaigns targeting two distinct product categories.
Results :
Achieved a ROAS of 7-8x within the first 10 days of the new campaign.
First month: Sales increased by 2x with 8 ROAS.
Second month: Sales increased by 2.5x with 7 ROAS.
Third month: Sales increased by 3x with 7 ROAS.
Creatives Designed :
Images
Do you want your business to stand out digitally? If yes, then you are in the right place. We are the one-stop solution for all your requirements related to making an online presence for your business.
