Success Story
of
Gurukrupa Wire Netting Industries

Key Challenges :

Gurukrupa Wire Netting Industries is already established wire product manufacturing company. They were already utilizing online ads to drive growth in their business. The key challenge was that previously most of their marketing efforts were on third-party platforms such as directories. So, there was no control on marketing specific product and allocating budget on specific product based on their past experience. Also, there was lack of control on the location targeting. Furthermore, all the previous assets were not under their ownership so even after years of marketing on different platforms they ware not able to take the advantage of optimization of platform over time.

Solution Implemented :

• Creation social media handles and started posting consistently on them.
• Video shoot showing the scale of business.
• Content creation showcasing different product manufacturing process.
• Landing page creation for ads.
• Key word research for their product and finalization of few products that has good search volume.
• Run search engine ads to solve the discovery for people at the bottom of the sales funnel.
• Retargeting and remarketing ads on social media.
• WhatsApp Automation

Results :

• Generated high quality leads from search engine and social media.
• Online discovery of business and its scale is solved.
• Closed few high-ticket clients in first 1.5 months.
• WhatsApp automation has increased productivity for sales team and personalization for clients.